Social Media Marketing Intern

During my co-op with the Downtown Surrey Business Improvement Association as the social media marketing intern, I oversaw and managed social media accounts of 14 businesses in various industries such as restaurants, cafes, insurance brokers, law offices, and hair salons. Using a combination of Canva and photography, I created content for each social media account while ensuring posts were on-brand and relevant to individual businesses’ target audiences. I analyzed social media analytics for Facebook and Instagram and used Facebook Business Suite to ensure content was scheduled at the right time when users were active.

Furthermore, I planned and executed three google ad campaigns managing a $1000 budget averaging a 6.15% click-through-rate for each campaign.

Below are some of my favourite posts that I created for a variety of clients:

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I also used Adobe InDesign to create a social media pamphlet teaching small businesses ways to increase engagement on their own social media accounts.

We created a year-end presentation to showcase what we accomplished over the year!

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